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Carlos González C.

Political, Economic and Social Studies

I wil ldevelop the introduction on the studies in the projects, explaining the structure of the PESTEL and addressing the first three sections of Political, Economic and Social within the project:


Within the formulation of projects there are several studies that must be considered for its development, the objective of this is to foster solid foundations in the project and make it viable in every single sense, allowing the operational work of the project begins.


That is why within the studies section we have an outline known as PESTEL (Political, economic, social, technological, ecological and legal).

All the projects that we want to present must fulfill a minimally acceptable viability of all these components, there cannot be one in which it is not fulfilled since this would cause that the project could not be carried out.


That is why if you are thinking of starting the construction of a project, consider the following indications, we will see the aspects to consider of the first three variants of the PESTLE outline, of the Political, Economic and Social scenarios within a project.


Let's start

Political: It is said that a project is politically viable if its edges are focused on the development plans, that in the evaluation of its projects they should look for a relationship between their objectives and the governmental plans, whether national, departmental, or local.



Likewise, around public projects these should be aligned with state policies to be much more viable, for example, currently the national government is betting on an orange economy, clearly, we can direct those efforts to the symmetry with such policies. If the project is oriented to a private sector, the, it must follow the corporate plan stablished annually.

If your project is aligned to those public or private plans, we can say that it is politically viable.



For the economic approach

What we seek to identify is that with the development of the project we can -for instance- meet needs such as reducing unemployment, or if this project contributes to business formalization, perhaps our project contributes to increasing GDP, have a demand either if our project is for the growth of goods or services that we are sure that there is a tendency to a positive demand for it and thus we have a vision of exports that help the trade balance.


If your project focuses on each of these aspects, we can say that it is economically viable.


And finally for the social approach, we know how diverse society is and how complex it is to satisfy the needs of a whole, that is why in general if our project is focused on the following aspects, we can argue that it is socially viable.


Connected to this economic argument, if our project helps to reduce unemployment (allowing to access to health systems, invest in education…) it will be socially viable, this in turn will help to reduce factors such as hunger, inequality, and poverty.


Any project that helps to improve the quality of life of the community will have a socially acceptable viability.

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